![cwk500 Cold War Kids | Ive Seen Enough [Interactive Video]](http://www.cafemaroon.com/wp-content/uploads/2008/08/cwk500.jpg "cwk500")
This is probably the coolest thing we’ve seen in a while. Cold War Kids debuted their Interactive Video on MTVMusic.com and we couldn’t be happier. Read the press release after the jump or just head straight to MTVMusic and create your own blend of I’ve Seen Enough.
Side Note – I just wasted 30 minutes creating my own mix…this is addicting
Sam Jones-directed “I’ve Seen Enough” Offers Seemingly Endless Interactivity
New York, NY – May 20, 2009 – MTVMusic.com will be the exclusive home for the debut of the Cold War Kids’ hyper-interactive new video, “I’ve Seen Enough,” on May 20. The video, directed by Tool of North America’s Sam Jones, (Wilco’s I Am Trying to Break Your Heart), was designed specifically to be presented in parallel parts online and then remixed by fans, even mid-play – and is being released solely for the Web. It is the latest video premiere for MTV’s digital properties, following Eminem’s “We Made You” and Green Day’s “Know Your Enemy” in April.
Music fans can visit http://www.mtvmusic.com/artist/coldwarkids.jhtml to experience the video, whose core feature is the four distinctly different versions of the song played by the band’s four members. Each member was filmed on a darkly lit stage, playing their parts on vibraphone, guitar, bass, keyboard, standup bass, and more. These versions were recorded so the parts can be mixed together or played on their own.
Every change the fan makes happens in real time, including every stop, start, or mid-stream instrument change. Without skipping a beat, a fan can silence everything but the vocals and bring in the drums, or start with the full band, pull the keyboard and add the xylophone, or sweep away the standup bass at the last minute and cue the bass guitar for the song’s closing notes. The remix possibilities are endless. The video is experienced in a more “full-screen” environment, truly allowing the viewer controlling the action from “inside” the studio, and it will be seamlessly weaved into the look and feel of the MTVMusic.com fabric.
“The idea was that fans would be able to create an interesting new variation of the track every time, a new listening experience,” says director Sam Jones, of Tool. “Plus, it’s just fun to play with – there are so many ways to mix the instruments and vocals, and so many chances to get creative.”
“We’re thrilled to host the debut of the Cold War Kids’ ‘I’ve Seen Enough’ on MTVMusic.com,” said Amy Doyle, EVP, Music & Talent, MTV. “This is a great example of how musicians can be innovative – and make their music truly interactive – on the Web, and fits right into the simple browse, search and discover user experience that we’re looking to deliver to the site’s visitors.”
